Marketing Lessons I Learned from the Ipad

1. Marketing is a balancing act - price, functions, costs, advertisements, brand

2. Marketing is all about managing expectations.

3. The price is right.

4. Is the name everything?

5. Little nuances, huge differences

6. It begins and ends with the user

7. Marketing is all about understanding the human being even before he understands himself.

8. Marketing is all about answering “What’s in it for me?” for the consumer.

9. Less is almost always more.

10. Experience, experience, experience.

11. The myth of the all-in-one. The best products are the best devices for SOME features, not a jack-of-all-trades Swiss army knife for all features.